The team identified Valentine’s Day as a launch date. A relevant tie in with love. A campaign logo was designed which cleverly plays on how the team not only love but also ‘wow’ their customers. Each team member received a goodie bag containing hand warmers, stress balls, lanyards and some delicious chocolates. All were practical items they could get value from during the working day. Posters supplied by The Printed Image were strategically placed around the customer service team in a bid to raise awareness of the campaign.
The campaign was fun and rewarding to employees but the message was key. The importance that Paddy Power Betfair place on customer service shines through and their willingness to communicate this with employees demonstrates their persistence in achieving excellence.